Books by Red Cardinal Publishers

The Strategic Planning Guide for Event Professionals


 

ADOPTING A STRATEGIC APPROACH TO EVENTS WILL IGNITE YOUR CAREER, TRANSFORM YOUR COMPANY AND ELEVATE THE MEETING INDUSTRY

The Strategic Planning Guide for Event Professionals is a step by step guide equipping meeting professionals with the vital skills and processes to become event strategists, turning meetings and events into powerful sales tools.

Meetings should be investments, not expenditures. Strategic meetings create measurable behavior changes in target audiences and help companies achieve their goals. Learning how to do this is critical for any event professional who wants to thrive and rise in the industry.

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